Analyzing Online Shopping Essay - 1421 Words

2.1 Shopping is made more convenient One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt†¦show more content†¦According to e-Marketer (cited in Zappalà  , Salvatore Gray, Colin, 2006), 70% of consumers shop online as it is time saving. Thus, it can be concluded that shopping online is time and energy saving. Although online shopping is extremely convenient, there are those who feel that online shopping is dangerous as they are unsure of the safety of their credit card information and privacy of their information (Boswell, W. ,n.d.). To some degree, there may be agreements to this statement, but online stores nowadays use secure online encrypted checkouts. Credit card details and personal information are sent over the internet in a secure layer (TNN, 2006). Online shoppers could also shop more securely by installing the latest updated versions of browsers on their computers, which ensures the latest and most optimal data encryption technology, secure sockets layer (SSL). There are also other safety protocols such as digital certificates and the website’s privacy policy (Obringer, n.d.).Morover, there are various third-party payment methods, acting as a buyer-seller mediator which are safer and insured as opposed to direct credit card or bank fund transfers which are not. Some of t he most commonly used services are Paypal and Google Wallet. (Grabianowski and Stephanie Crawford,2005). Thus, it can clearly be concluded that theft of credit card orShow MoreRelatedAnalyzing The Risks That The Online Customers Go Through Online Shopping1051 Words   |  5 PagesResearch Paper Review Introduction: Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. Basically, the product category is differentiated to be two kinds of products- digitalRead MoreImproving Performance Of Brick Mortar Stores Using Customer Behavior Analytics Essay1457 Words   |  6 PagesKrishen Mehta: Data analytics and marketing EXECUTIVE SUMMARY The proliferation of online shopping has significantly altered the retail landscape. While the physical store continues to exist - and even thrive in many cases - the risk of turning irrelevant remains. Millennials - who will constitute a significant percentage of the consumer population in the future - prefer the convenience of online and mobile shopping. When they occasionally do step into the store, it is more likely to experience theRead MoreThe Grocery And Supermarket Chain Essay1643 Words   |  7 PagesMore and more modern customers are used to shop online nowadays and they have the increasingly interest to deal with all aspects of daily life through clicking keyboard. Even the traditional industries like grocery stores and drugstores have extended their business channels into the internet in order to meet more customers’ needs (Geunes 2004, p.218). The grocery and supermarket industry develops quite fast in the UK for the past few decades. There are more than 86,000 g rocery physical stores operateRead MoreConsumer research And Big Data On Online Shopping Essay example1290 Words   |  6 Pagesin the marketing world that describes the process of analyzing massive data sets to uncover trends. The data sets are so large that it would be almost impossible to find such trends without high-powered analytical technology. Big data has been facilitated by the ability to gather massive amounts of information about consumer profiles and shopping trends. The primarily facilitators of big data collection are credit card companies and online companies like Google and Facebook that track peoplesRead MoreAnalyzing Amazon s Market Situation1611 Words   |  7 PagesSituational Analysis – Strengths By analyzing Amazon’s market situation, there are several strengths that encourage the opening of a drive-thru grocery store in Toronto. The built in feature of a drive-thru will offer a less time-consuming way for customers to shop for groceries, providing more convenience. In a contemporary society, especially in Toronto, people have a very busy lifestyle due to today’s stressful work lifestyle. From research completed in 1999, more than 25 million Americans, almostRead MoreAdvancements Of The Flying Store1129 Words   |  5 Pagespromote products services and provide convenience to customers. It fills the GAP of people that have hectic, busy schedules while filling the void of retail marketing and online shopping. Additionally, online shopping statistics have shown positive potential of the Flying Store and how it can overcome the alternate methods of shopping. Already, people have been showing interest to this topic and gave signs that the society is ready to util ise the technology/concept of â€Å"The Flying Store†. This conceptRead MoreBlake Ives Case Study Solution1776 Words   |  8 Pagesgoods online while waiting for trains. The idea works in Korea but in Dallas, there are no subway systems. â€Å"The great intuition of Home Plus has been converting idle time (waiting in the subway) to productive time (shopping).† Ives needed to create something unique for Dallas, that would not require a high budget investment or the opening of new stores and at the same time would create significant value for Upscale Markets’ customers. Upscale Markets could be the first to offer online shopping andRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreA Brief Note On The Online Shopping Experience1073 Words   |  5 PagesIntroduction Online shopping has become increasingly popular throughout the years due to the convenience and accessibility that it is able to provide its users and the business with. With more people switching from offline to online shopping and the lack of a physical staff to aid in the purchasing process, it is important that the organizations ensure their website provides ease of use for customers, from viewing the products to the check-out process. Therefore, I will be analyzing both Zalora andRead MoreFactors Affecting The Indian Online Retail Market1201 Words   |  5 PagesOnline retail market in India: Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and Srivastava

Accenture Social Media Analysis Free Essays

string(153) " large their social network presence is their main Facebook page, Accenture has over â€Å"145,000 likes compared to E Y with 15,000 likes† \(A1\)\." Accenture Social Media Analysis MKT 436 Ian Cartmill Zach Crawford Edwin Huang Tyler Whitsett Introduction Accenture PLC is one of the leading consulting firms in the country and has developed an extensive social media platform to expand its reach in the business world. Accenture currently has a network of social media across many platforms including Facebook, Twitter, YouTube, and LinkedIn. Through Facebook and Twitter, Accenture segments its markets by region, type of service, and career options by making a Facebook page or Twitter account exclusively for that market. We will write a custom essay sample on Accenture Social Media Analysis or any similar topic only for you Order Now With Accenture’s YouTube page, a wide variety of videos ranging from video blogs to educational content on company growth. Finally, through LinkedIn, Accenture profiles its different services as well as connects with professionals who would be looking for their services. In addition to the traditional social media sites, Accenture operates many different applications through Facebook, iTunes, Google Play as well as its own online publication, Outlook. After a description, an analysis will be given to measure the performance of Accenture’s social media’s efforts. Finally, recommendations will be given on how Accenture can improve their efforts to reach a wider audience. Social Media Description Accenture’s Facebook and Twitter presence is extremely large which is shown by the numerous pages on these sites. Currently, Accenture has over â€Å"40 different pages on Facebook and 30 different Twitter handles† (A1), each catering to a particular market. About half of these pages are targeted based on the region or country in order to provide information exactly aimed a country’s business environment. Within each of the country’s pages, discussions and interactions occur with customers and users through contests, interviews, philanthropic endeavors in the region done by Accenture, and information the company provides on different industries. Usually the country’s page will display resume opportunity linksin order to keep acquiring new talent for the company. If career opportunities are not listed on this page, an individual career page is listed to provide information on career opportunities at Accenture in that region. On Accenture’s main Facebook and Twitter pages, different examples of management, operations, marketing, and other strategies are presented so all customers can see the level of analysis they will receive from an Accenture team. Also, articles written by Accenture are shown on the pages that range from work events to in depth stories on industry trends constantly are posted weekly. Finally, the last sets of pages on Facebook and Twitter are used to provide customers with an in-depth look into the different services provided by Accenture. For example, the Sustainability Services Facebook page provides links to articles and case studies on sustainability in a business in order to reduce cost and create efficiencies (http://www. facebook. com/accenturesustainabilityservices). They also engage their customers and users through surveys, games and other actions that keep users coming back to their page. In addition to Accenture’s Facebook and Twitter pages, YouTube and LinkedIn provide a unique and different way to reach out to their customers. Through their YouTube account, Accenture is able to provide different types of new information to both current and potential new customers with its â€Å"251 videos† (A1). For example, a Capital Markets video blog is used to describe different topics related to capital markets and the process of managing the risks with them. In another set of videos, a video podcast shows different traits of a high performance business model that can be emulated by other companies. All content that is put up on the YouTube account is used to attract new customers to what Accenture does and provide existing clientele insights as to how Accenture’s strategies can better their companies. This is a more casual look at Accenture’s customer attraction actions. For a more formal approach to gaining new customers and staying connected with current clients, LinkedIn is utilized. With LinkedIn, Accenture can professionally show their â€Å"core competencies as well as present customer recommendations and feedback† (LinkedIn). They also demonstrate their corporate culture through employee reviews and insight. To go along with Facebook and Twitter, they also have a careers page to continue acquiring talent in every medium possible. Beyond the typical social media realms in which most companies are involved in, Accenture has also grown into new areas that differentiate themselves in the social media marketing. This is done through Accenture’s online journal, Outlook, and the development of apps to further their marketing efforts. Outlook provides a unique connection to existing and potential customers by giving articles that can be anything from industry specific trends or news to skill and service actions. This demonstrates the level of expertise Accenture can provide to new customers, and assist in providing additional offerings to their current customers. Finally, after all traditional online forms of social media are exhausted; Accenture also provides many of the same marketing sites in the form of mobile apps for the iTunes and Google Play markets. This gives customers the ability to see all content and information on the go as most business people are. These applications include a mobile version of Outlook and other service specific applications (Google Play). Social Media Analysis Although Accenture has tapped into the most popular social networks, they don’t utilize them to their full potential. Their main strength across the social networking platforms is the ability to reach current and potential customers, employees, future hires, students, and anyone who might be interested in what Accenture has to offer. An example is their applications through iTunes and Google play. On iTunes they â€Å"have 14 mobile apps and on Google Play they have 11 apps compared to Ernst Young’s 6 apps on iTunes and 3 apps on Google Play† (A1). Some apps are duplicates; some are strictly for employees, while others are for the public. The apps range from a National Postal Forum to Financial Services to Lux in Arcana. Since it is available on iPhone and Android platform, they are targeting the most popular smartphone users. Another metric to consider how large their social network presence is their main Facebook page, Accenture has over â€Å"145,000 likes compared to E Y with 15,000 likes† (A1). You read "Accenture Social Media Analysis" in category "Essay examples" With these many options and a well-known presence, they are able to increase their brand awareness and position themselves as knowledge experts in that field. Another strength Accenture has with their social platforms is that they are continuously adding content to them. On their Twitter feed, they â€Å"tweet an average of 66 times a week along with additional links in the message compared to E Y’s 20 tweets a week† (A1). On their Facebook , they post â€Å"39 times a week compared to E Y’s 2 times a week† (A1). More tweets and posts, enables them the opportunity to be noticed more by the market. This is shown through how many Facebook users are talking about them. Accenture has over â€Å"2,000 users posting about them compared to E Y’s 390 users talking about them† (A1). A weakness of their social networks is the lack of integration across the different platforms. An example is their YouTube and Twitter page. In their description, it only provides a link to their home page instead of including their Facebook, Twitter, LinkedIn, iTunes store, and Google Play. (About Accenture). After an analysis of their YouTube channel, we determined that they could include more in their descriptions by including a summary of the video, tags, and follow up information. They need to make it easier for users to dive further into Accenture if necessary. Another weakness of their social networking strategy is that it does not incorporate a form of a push/pull strategy. Their current push strategy is not creating an atmosphere of a two way interaction. On their pages, they do not engage or follow up with the users to keep them coming back. Although they ask questions in their tweets, they are not going out of their way to search for potential topics they could enlighten a user about. From comparing Accenture’s social media networks to Ernst and Young’s networks, they both use the same platforms but Accenture has a larger social media presence with more content. In Twitter, Accenture has over 62,000 followers with over 5500 tweets compared to E Y’s 37,000 followers and 2,600 tweets. On LinkedIn, Accenture has over 600,000 followers with 179,000 employees on it compared to E Y’s 364,000 followers and 114,000 employees on LinkedIn. Accenture has the most presence and content in every category except for the amount of YouTube videos they have. Accenture has 251 compared to E Y’s 485. Managerial Recommendations The heart of a successful e-commerce strategy is the ability to attract and engage a potential customer by offering easy access to a variety of different information channels about your company. Although Accenture offers many different informational channels that explain who they are and what services they can offer to potential clients, these channels are not easily accessible. When doing a simple search of Accenture on Google, you initially see a link to Accenture’s website along with a few key words with vague descriptions. In order for Accenture to attract and gain new clients they need to have access points to all of their different social networks. These social media access points will allow Accenture to promote its marketing message to a larger business demographic who will feel more comfortable operating in one of these social media domains. Accenture also needs to do a better job at educating its customer base by explaining who Accenture is as a company and what kind of services they offer to potential clients. As it stands now customers who go on Accenture’s company website have to navigate through web page after web page to find a simple description on which the company is and what services they offer. Accenture’s homepage is full of key words and links to other parts of the company’s website. I would recommend that the include information on value added services that would differentiate itself for competitors. Accenture should elaborate on its many value added services that it has done in the past on projects that reduced cost, improved performance, innovative features, speed responsiveness and customization. These value added services will not only attract and sustain customers it will also help Accenture’s bottom line by causing customers to pay a higher premium for services rendered. Since most of the services that Accenture offers to its customers are intangible they need to do a better job at trying to make their services feel more tangible, instead of just offering detailed, long worded business plans and short, non-descriptive statements on services provided. Accenture could further demonstrate services that they provided to past customers through cost savings graphs, efficiency improvement charts, and customer testimonials. Also, to reduce customer uncertainty and address any questions a potential customer might have I would recommend that Accenture have a live web assistant messaging service on their home page. This service would allow the customers to speak in real time to a customer service representative. These simple tweaks to Accenture’s homepage will reduce some of the unknowns and risk that all customers undoubtedly face when searching for a new company to do business with. In order to improve the efficiency and effectiveness of B2B marketing Accenture should adopt a CRM system like its lead competitor Ernst Young did to manage its client customer base. Ernst Young adopted a CRM software called Aprimo to perform the following functions: targeted direct e-mails, ongoing lead management, inbound interactions via Web form submission, Webcast registration and follow-up, and project management (task assignment and follow-up) for their national and regional marketing teams (Shadick, 2012). Many of the components of the information within Ernst Youngs Aprimo CRM system are shared with customer relationship departments within the firm. For example, opportunities are collected from events, tradeshows, sponsorships, webcast and direct communications, which are then distributed to the appropriate individuals for follow-up (Shadick, 2012). With the adoption of CRM systems like Aprimo, Accenture would have real-time access to client’s interest and inquires allowing them to tailor their response to new and existing client’s needs. Conclusion In Conclusion Accenture is a very dynamic B2B company that utilizes virtually all of the media outlets available to educate and attract new customers. Accenture’s B2B marketing campaign is unique in the fact that it leverages its current ongoing business initiatives with its own customer base through an online Journal called: Outlook. This journal boldly talks about what Accenture is doing now and in the future for its client base. This and many other creative marketing/informational channels that Accenture has created brings assurance and a sense of trust to customers who are uncertain with partaking in a service that really doesn’t produce a tangible outcome and cost thousands, if not millions, of dollars to perform. Works Cited Shadick, David (2011). Ernst Young Better Manages B2B Marketing with Aprimo Marketing, Sun. 17 Nov. 2012. http://www. information-management. com/issues/20030301/6410-1. html. â€Å"Services. † Linkedin n. pag. LinkedIn. Web. 17 Nov 2012. http://www. linkedin. com/company/accenture/products? trk=tabs_biz_product. â€Å"Apps by Accenture. † Google play n. pag. Google play. Web. 17 Nov 2012. https://play. google. com/store/apps/developer? id=Accenturehl=en. â€Å"Accenture. † About Accenture n. pag. YouTube. Web. 17 Nov 2012. https://www. youtube. com/user/Accenture. Appendix A1 – Social Network Metrics How to cite Accenture Social Media Analysis, Essay examples

Multinational Corporations and Organization Theory †Free Samples

Question: Discuss about the Multinational Corporations and Organization Theory. Answer: Introduction Organizational theory is mainly based on the approaches and methods to do the analysis of the organization there are certain theories of organizations which have a rational perspective and division of labor theory of bureaucracy and contingent theories. In any system of organization where a rational approach is followed it has two parts one of which is specification of the goals and another one is the formalization.Since the field of organizational theory is considered to be a fragmented body of knowledge there are many competing theories which assist in the explanation of organizational action. In the following essay critical analysis of some strategic choice making and determinist theories will be discussed. The main emphasis will be given to resource dependency theory, institutional theory and population ecology. The following is a will analyze that which perspective of organizational action is more compelling whether it is the strategic choice or the determinism.All these theorie s cumulatively or taken individually determine the type of organizational action needed in specific scenarios and which one is more relevant according to the situation. The following essay will give a Holistic idea about the relevance and importance of the respective theories which are discussed in details. Since the publication of articles on the resource dependence perspective the respective theory has come out as the most influential theories in context with the organizational theory and Management based on the strategy. RDT considers the organization to be an open system which is based on the contingencies of the environment which is externally affected (Biermann Harsch, 2017). It has been written that to understand the organizational behavior one must know the approach and concept of that behavior which is directly related to the ecology of the organization.RDT illustrates that the influence of the factors which are externally motivated have impact on the behavior of the organization. Although these actions can be termed as constrained and managers of the organization can take the initiative to minimize environmental uncertainties and dependence on these factors (Burke, 2017).In the light of these actions there is a concept of power in the organization which is related to the cont rol over organizational resources. Any organization tries to reduce the power of those resources over them and relatively endeavors to enhance the organizational power over the resources. Some literary sources create an argument over the resource dependence perspective with relation to the interorganizational relations and define their characteristics.They state that there should be a fundamental understanding of the intercorporate relations to be an organization in the society (Cicmil et al., 2017). They support that these organizations or not autonomous and are restricted buy a web of interdependencies incontext with other similar organizations.The notion of interdependence when taken together with the sentiment of uncertainty of what the consequences will be for the organizations which are interdependent creates a scenario for survival of both organizations leaving their cumulative success uncertain.To mitigate the situation of external interdependencies organizations tend to take actions which never prove to be fruitful for them in the Quest of success and they create new patterns of interdependence between the organizations and the external factors (Dell, 2017). The new patterns of interdependence have an effect of power who are the organization which directly affects behavior in the organization. With the development of resource dependence theory it has become the most relevant theoretical rationale which explains why the organizations tend to merge and acquire different organizations.The reason for mergers and acquisitions done by the organizations a justified as they become successful in decreasing the competition by merging with the top competitor organization (Desai, 2017). An added advantage to this method is that an organization reduces interdependence with the source and the market purchasers by absorbing them. Another reason is that an organization provides diversity to its operations therefore they decrease the dependency on the current organization with which it is in business.Resource dependence theory also advocates the reasons of why the organizations come into joint ventures with other companies.The main reasons can be illust rated as joint ventures facilitate strategic alliances, buyer-supplier associations, combined marketing agreements, research and development agreements and a consortium for high research (Fuenfschilling et al., 2017).Joint ventures also help the organizations to reduce complexities which are advent in the international environment and they also help in gaining diverse resources. The main theme for RDT is to reduce the interdependencies within an organization. Institutional Theory Institutional theory is a framework for the analysis of organizational systems which believes that the social world is comprehensively made of Institutions. It also illustrates that there are certain in during rules structures frameworks and practices which set the conditions for any action. With the help of institutional theory explanation of the fundamental concepts of social world can be done as they are believed that Institutions create social order and pave the way for smooth flow of social life (Gabriel et al., 2017). The variables of Institution theory are believed to set the rules of variations in the institutions. In the modern era it is believed that organizations have been extremely institutionalized because of the development of many professions, programs and policies which serve the powerful and the rich. A trend has been developed in which many organizations happily incorporate the programs services products policies and techniques because they strive to understand the concept of rationality (Gould Taylor, 2017). Even if the organizations follow institutional theory they do not tend to make their framework more effective when it comes to functions of task performance. Rather it has been seen that the organizationswhich have institutional approach they do so to achieve legitimacy stability better chances of survival and to gain resources. The institutional theory have a symbolic aspect related with the functional aspect as they both have great influence on the decision making structure of an organization to serve their ulterior motives of gaining legitimacy and to survive in the market (Lowrey, 2017). When the analysis of institutional process was done it was found that the institutional forces within the organization are isomorphic which means that they are similar in practice and inform. In the context of institutional theory many researchers contradicted the Classic theme of study and have introduced new analytical concepts. They established the concept of a field in which all the organizations of a certain domain have created a framework of institutional life (Manning, 2017). This institution is made up of key suppliers, regulatory agencies and consumer of the products. Just tired has been observed in the organizations who have similar kind of services and products. In the light of neo- institutional theory, certain concepts to be kept in mind hour institutional logics, institutional entrepreneurship and institutional change (Pinho, 2017). There has been much fuss about the new concept of institutional entrepreneurship which has attracted huge amount of attention in past few years. Researchers of the organizational behavior have laid Emphasis to this concept as they have keen interest empower within an organization. If any organization has the ability to strategically change the entire context of an institution then they automatically gain the power and the Supremacy in relation to the organizations (Pullman Baotung, 2017). The respective concept has been developed as more generalized concept which is related to the institutional work. The following concept is comprised of the methods of maintaining creating and destroying institutions.The institutional concept has been modified to benefit the researchers and the institutional believers as it has been related to the communication process within an organization (Vargas-Hernndez et al. 2017). Therefore it can be stated that the importance of communication in an organiza tion has been recognized in an institutional context. Population Ecology Theory The population Ecology theory has given literature researchers a very important method to understand the phenomena of an organization on a macro level. In any organization if things are observed from a practical view there is a problem of sustainability in an organization which has crept up in recent years. It is believed that population ecology theory has the key for sustainability provision in organizations and it has the potential to realize the advantages of sustainability research (Walgenbach et al., 2017). There rise as a question that why there are so many types of organizations in the world. If an individual organization is taken into consideration, population ecology theory challenges the concept that they have better chances of adapting to the changing nature of business within the organization. The population ecology theory establishes that the changes which take place at the level of the population is an after effect of the process of selection and replacement in an organ ization (White Ivanov, 2017). The theory states that the chances of an organizations survival and existence is solely based on the selection of their environment which is local to their establishment. Although the changes for adaptation cannot be said to be impossible but have been really seen and have many restrictions. This is due to the fact that an individual organization have minimum external and internal forces of change. When the population of the organizations are examined the issue of creating boundaries of population needs to be emphasized. One way to resolve this issue is to believe that every organization have a distinct character and the members of the organization must have common belief in context of the process of transformation dissolution and creation(Pinho, 2017). It has been observed that this concept has been criticized by many researchers. These critics have a point that the ecology of an organization needs a more rigid method based on scientific means in which the classifications should be done for each and every organization and the learning outcomes which are in the manner of the population should not vary.The theory of population ecology have certain assumptions which need to be taken into account(Gabriel et al., 2017). Firstly, the change in organizational behavior at the level of the population happen due to the creation and destruction of the organizations. Certainly this does n ot indicate that individual organizations do not change. It can be assumed that organizations can and to change radically but this change completely depends on the survival of the organization. It can be said that organizations tend to adapt to the changes in the environment and become institutionalized by keeping and expanding their form.With adoption of these methods an organization can grow and survive as long as there is no change in their?environment(Lowrey, 2017). However institutionalization develops and inertial force against the changes of an organization which does not allows it to adapt to a modified environment which in turn makes the routine and reliability ineffective.To reach the high levels of organizational inertia they must have great capacity of Reliability and accountability which further makes the organization create capacity of reproduction and expansion.Thus it can be stated that population Ecology theory provides means and ways for the organizations to develo p and expand in an institutional manner(Biermann Harsch, 2017). Conclusion It can be concluded from the above essay discussion that organizational behavior are determined through various organizational theories. The above discussion contains most important organizational theories which are resource dependency theory, institutional theory and population ecology theory. These theories have different concepts and impact on the organizational behavior taken collectively.The resource dependency theory mainly revolves around the dependencies and interdependencies among different organizations and how an organization should manage its policies so that it can retain its position of power by minimizing the dependencies on other such organizations.The institutional theory is concerned about the social logical perspective of an organization and how the process of institutionalization has helped organization to establish themselves in the market with the presence of their competitors. It also concludes the reasons as to why the organizations have an institutional frame work.The population Ecology theory determines the level of population of organizations in a particular market domain and the changes which has occurred in the population trend in recent years. It illustrates the reasons of change in population within an organization in different circumstances. Thus it can be concluded that, theories of organizational behavior play vital role in determination of the rules and regulations of the organizational change and how it should be according to the convention and by the newly researched methods. References Biermann, R., Harsch, M. (2017). Resource Dependence Theory. InPalgrave Handbook of Inter-Organizational Relations in World Politics(pp. 135-155). Palgrave Macmillan UK. Burke, W. W. (2017).Organization change: Theory and practice. Sage Publications. Cicmil, S., Cooke-Davies, T., Crawford, L., Richardson, K. (2017, April). Exploring the complexity of projects: Implications of complexity theory for project management practice. Project Management Institute. Dell, K. (2017, January). Stimulating Creativity with the Indigenous-Effect for Developing Novel Organizational Theories. InAcademy of Management Proceedings(Vol. 2017, No. 1, p. 11970). Academy of Management. Desai, V. (2017). Collaborative Stakeholder Engagement: An Integration between Theories of Organizational Legitimacy and Learning.Academy of Management Journal, amj-2016. Fuenfschilling, L., Geels, F., Raven, R. P. J. M. (2017). An institutional perspective on sustainability transition. Gabriel, A. S., Diefendorff, J. M., Bennett, A. A., Sloan, M. D. (2017). Its About Time: The Promise of Continuous Rating Assessments for the Organizational Sciences.Organizational Research Methods,20(1), 32-60. Gould, N., Taylor, I. (2017).Reflective learning for social work: research, theory and practice. Routledge. Lowrey, W. (2017). The Emergence and Development of News Fact-checking Sites: Institutional logics and population ecology.Journalism Studies,18(3), 376-394. Manning, K. (2017).Organizational theory in higher education. Routledge. Pinho, J. C. (2017). Institutional theory and global entrepreneurship: exploring differences between factor-versus innovation-driven countries.Journal of International Entrepreneurship,15(1), 56-84. Pullman, G., Baotung, G. (Eds.). (2017).Content management: Bridging the gap between theory and practice. Routledge. Shindina, T. A. (2017). The Paradigm of a" Green" Organizational Model: New Approaches to the Quality of Life and the Evolution of Organizational Theories.Calitatea,18(160), 156. Vargas-Hernndez, J. G., Almanza-Jimnez, R., Caldern, P. C. C., Casas-Cardenaz, R. (2018). Organizational Learning and Performance Under the Approach of Organizational Theories. InGlobal Practices in Knowledge Management for Societal and Organizational Development(pp. 106-125). IGI Global. Walgenbach, P., Drori, G. S., Hllerer, M. A. (2017). Between Local Mooring and Global Orientation: A Neo-Institutional Theory Perspective on the Contemporary Multinational Corporation?. InMultinational corporations and organization theory: post millennium perspectives(pp. 99-125). Emerald Publishing Limited. White, J. N., Ivanov, S. (2017). Application Of Organizational Theories To A Community Media Organization: An Empirical Study Of A Business Organization.International Journal of Organizational Innovation,9(4).